Additional Experience
Boutique Hotel Modernization and Repositioning
Hospitality | International (London, UK)
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Ironwood oversaw the comprehensive modernization and repositioning of a boutique hotel, integrating physical upgrades with operational, branding, and revenue strategy to materially improve performance.
The engagement included oversight of interior design refreshes, redevelopment of the food and beverage program, and repositioning of the bar concept to better align with local demand and guest demographics. Ironwood also curated an on-property art program, upgraded guest services and amenities, and established partnerships with local businesses to enhance the guest experience and community integration.
Operational initiatives included implementation of revenue management software, redevelopment of the hotel website, and refinement of pricing and distribution strategy. These combined efforts supported an increase in average daily rates of over 30%, improved operating efficiency, and strengthened the asset’s competitive positioning.
Historic Office Building Repositioning and Lease-Up
Office | Los Angeles, CA
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Ironwood led the repositioning and lease-up strategy for a historic office building that was approximately 50% occupied at engagement. The objective was to modernize the asset, broaden tenant appeal, and improve long-term competitiveness while respecting historic constraints.
Capital initiatives included adding modern building amenities such as electric vehicle charging, enhanced security systems, solar panels, and greywater recycling infrastructure. Ironwood oversaw common area and façade improvements in coordination with the local historic commission and municipal authorities.
From an operating and leasing perspective, the team refined the tenant mix strategy and repositioned the building to attract life science and innovation-oriented users seeking larger contiguous spaces. Ironwood coordinated tenant improvement build-outs, aligned capital execution with leasing activity, and supported marketing efforts to accelerate absorption and stabilize occupancy.